Ongoing Project.







Website: https://subjectfield.store/

Subject: Field is an ongoing project slated to launch at the end of 2022. Founded by Lucy Chen and Asato iida, Subject: Field is an outdoor concept store. Sourcing unique goods and featuring engaging content such as camp recipes, Lucy and Asato hope to share their perspective of the outdoors with those around them. With Lucy’s expertise in retail, and Asato’s knowledge of creative direction and visuals, Subject: Field will be an experimental playground for them. 

Logo by Eric Hu
Photos by Asato iida