Curriculum Vitae

Meticulous, and self-driven Strategic Brand Partnerships Manager with a strong emphasis on building businesses in the U.S and internationally. Proven ability to identify opportunities and define goals with large brands and emerging brands. Adept in cultivating strong relationships with ecommerce retailers, resulting in sales growth.


Technical Programs
Computer Programs:
Adobe Creative Suite 2022:
Photoshop, Indesign, Illustrator
Microsoft Excel, Powerpoint, Word
Social Media Platforms: Facebook, Instagram, TikTok, Snapchat, Facebook, and Instagram Insights/Ads
Other:
Salesforce
NuOrder
Atom

Education
University of California, San Diego
The Rady School of Management Undergraduate Program
Management Science, B.S
General Assembly HTML/CSS Bootcamp

PARE AGENCY                                                                                                                                                                                                                                           Los Angeles, CA
Owner/Founder
January 2018- Present
Sales And Strategic Partnerships Agency/ Ecommerce

• Building frameworks and nurturing ecommerce retail partners and brands to evaluate issues and present strategies on how to proceed. Key accounts include: Brain Dead, Saskia Diez, Completedworks, RUI, Porter Yoshida, and J.Hannah.
  
• Leading strategic projects and initiatives, identifying sales opportunites, tracking milestones, and collaborating with cross functional partners to ensure project delivery.
  
• Driving strategic analysis to influence product and business decisions between clients and ecommerce retailers such as Beams, SSENSE, Nordstrom, Kith, Matches, and Browns.
  
• Collaborating with cross-function teams to drive results. For example, executing PR initiatives between clients,         ecommerce retailers, and media such as Vogue, W Magazine, T Magazine, WSJ, Elle, Porter, and L’Officiel.
  
• Using quantitative analytical experience to strategize on seasonal and yearly sales. Increased total sales from $100k per year to over $1 million per year across all key accounts.
  

SASKIA DIEZ                                                                                                                                                                                                                    New York, NY/ Los Angeles, CA
U.S Account Executive
February 2015- Present

• Growing the wholesale business by placing the brand in top tier ecommerce retailers such as Net-A-Porter, Kith, SSENSE.
  

• 2000% increase in SSENSE order over a period of two years (four seasons)
  
• Selecting product to create exclusive assortments for ecommerce retailers
  

RUNYON GROUP/ PLATFORM                                                                                                                                                                                                                   Los Angeles, CA
Director of Strategic Partnerships
June 2016- December 2017

• Managed all 30 tenants at PLATFORM and oversaw marketing activations and promotions
  
• Utilized social media platforms such as Facebook and Instagram to launch ads and campaigns.
  
• Communicated with cross-functional teams between public relations, building management, Culver City Hall, and influencers.
  
• Oversaw retail pop up’s from beginning to end. Key accounts include Roberta’s Pizza, Catbird, Momofuku Milk Bar, Nike, Redbull Music, and Outdoor Voices.
  
• Coordinated large-scale events with an attendance of 200+ at Platform with the city of Los Angeles and Culver City.
  

ONE KINGS LANE (Ecommerce)                                                                                                                                                                                                                   New York, NY
Assistant Buyer, Jewelry
February 2015- May 2016

• Attended NY Now in order to bring on key accounts and grow our partnership with current key accounts.
  
• Re-strategized the entire jewelry department single-handedly from 2000+ skus down to the top selling 350 skus in order to build a healthy margin.
  
• Built and merchandised the assortment to support sales, margin growth, and positioning of the OKL brand.
  
• Analyzed and presented post-sale data to identify trends and themes within the industry.
  

LA GARCONNE (Ecommerce)                                                                                                                                                                                                                       New York, NY
Assistant Buyer, Atelier, Homeware, Kids, Menswear, Denim
July 2014- June 2015

• Managed the entire home department, continuity denim and basics program, kids, atelier, and menswear brands under the direction of the head buyer and CEO.
  
• Attended New York and Paris Fashion Week and assisted in buying seasonal collections by analyzing previous sales data.
  
• Worked under the Director of Merchandiser buying top brands such as Yohji Yamamoto, Comme Des Garçons, Lemaire, Simone Rocha, Acne Studios, Jacquemus, and Junya Wantanabe.
  
• Handled all seasonal budgets for contemporary brands
  
• Provided weekly reporting on sales trends, the performance of key sales, and inventory.
  

NET-A-PORTER (Ecommerce)                                                                                                                                                                                                                    New York, NY
Retail Coordinator, Denim and Basics
June 2013- June 2014

• Checked and processed buy sheets to ensure full product details are completed to the deadline with 100% accuracy and obtained additional information as necessary.
  
• Attended New York market with buyers and buying manager to fulfill sales and trends for upcoming seasons.
  
• Forecasted weekly delivery with our Europe and APAC merchandisers and retail coordinators.
  
• Presented updated delivery information in weekly trade sales meetings.
  
• Prepared product details for stock uploads, and thorough checks of product information, pricing, and discounts, and liaise with Upload Planners to ensure the visibility of the product.